Pentragram recently completed the identity for a new high-end burger chain called Bobby’s Burger Palace. The store is opening on Long Island in the Smith Haven Mall, lead by celebrity chef Bobby Flay. As usual they don’t fail to disappoint with their clean, typography and cleaver use of color. The chain is opening sometime this summer.

Bobby’s Burger Palace is one of many of the new up and coming high-end burger chains. Somehow people now find it necessary to pay too much for a staple food, ever perpetuating the cycle of ‘culture.’

More photos after the break.

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