Gary Hustwit, the mastermind behind Helvetica, has recently announced a brand new project called Objectified. Objectified and Helvetica have many similiarities in how Hustwit is approaching its production. Both subjects were approached by Hustwit as a novice– he was by no means a typographer or even a graphic designer prior to making Helvetica. Same rules apply in Objectified. This, of course, is sure to be a hit as we all know Hustwit can sure make a film as we saw Helvetica’s run at New York’s IFC extended not only once, but two times. I’ll be waiting…

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